Before embarking on an advertising and marketing campaign, the key points which merit important consideration are:
- Do you know your target audience?
- Is your USP (Unique Selling Proposition/Point) clear?
- Is the Mission Statement incorporated throughout all branding material?
- Do you have a logo that works?
- Environmental Factors
- YOUR competitors!
- What is the purpose of the marketing campaign?
- The various options available and how to make them work…
- End result
- Moving forward…
A senior member of the Star Copywriting team will liaise with the client direct to discuss the above points plus many more. After a few meetings, discussions and relevant research, a report will then be written detailing a recommended campaign. This will include ideas and strategies to help promote clients’ corporate visibility to their target audience and with consideration for marketing and copywriting techniques.