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The formula for a high calibre and effective website is consideration for its aesthetic appeal, functionality, purpose, ease of use (navigation) and stickability i.e. keeping the reader onsite. In addition, text that is creative, original and which will emotively help you to sell your product or service…
The average attention span to read a website as a result of a search is just ‘three seconds’. It is therefore essential that the copywriter makes the website ‘sticky’. The designer ensures compelling visuals.

It is imperative to engage the readers’ interest so they can quickly interpret on their own level, how they will personally or commercially benefit from using your product or service.

Websites merit great copy and brilliant graphics. The whole feel of a company and its executives are ascertained very quickly … your website is probably your most important marketing tool; you are advertising yourself and your services through an international 24/7 shop window.

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