Blog

The world is in lockdown. Wherever possible, people are working from home. Company owners probably have more time now, than ever before to review what’s important in their lives whether personal or business. Most business are taking some level of hit and for most owners, it’s strategizing the next few months until we return to […]

Attending networking events can potentially open up a whole remit of business opportunities. But do you maximise your presence in order to gain increased visibility or access to your target audience? Most meetings require a pitch to introduce your business. BNI and most networking groups allow 60 seconds, other groups such as 4Networking incorporate only […]

A South America Adventure.  Tango in Buenos Aires – Spellbound by Iguazu Falls – Fun in Rio South America is becoming increasingly popular.  As Europe becomes just too familiar, most of us with itchy feet and incurable Wanderlust are now looking further afield for a travel adventure. Somewhere different, a sense of unfamiliar sensuality in […]

There are some people who wear hats to keep their heads cosy whilst others simply enjoy the embellishment to an outfit or design.  I fit in the latter category as a keen wearer of hats. With a whole stash of them in a variety of colours am certainly spoilt for choice, however… During a recent visit to […]

Top copywriters and digital marketers strongly recommend incorporating strategic and effective content marketing into all promotional campaigns. What is Content Marketing? A strategic, marketing approach which focuses on the creation and distribution of valuable, relevant and consistent content. The Purpose? To attract and retain customers. Ultimately to drive a profitable and positive customer response. Currently, […]

The Red Front Door is now available via Amazon (for Kindle).  A fictional short story of sibling rivalry between two sisters. As one creates and the other destroys… what happens next?   Please see Fiction page for more details.

The new website is now live.  The team at Star Copywriting have designed and developed a website which is interesting yet simultaneously informative about the services offered, the calibre of the finished product and with testimonials from satisfied clients.  I hope you enjoy perusing through the various pages and hopefully, will contact me personally to discuss how we can […]

As websites become more interesting, dynamic, interactive and with more flexibility to appeal to a target audience, having a video is becoming essential for businesses who want to demonstrate they are using an up-to-date marketing tool. By company owners introducing themselves via the medium of video, is a great method to formally present yourself and […]

The Importance of a Team Away Day For those of us who run their own businesses, the Team Away Day is like a distant memory from those employment days.  Bonding with the team whilst climbing up trees, ascertaining your leadership qualities whilst playing games, the list goes on and on.  My worst memory (and I […]

It is always a privilege when market leaders and those actively involved and supporting the community – ask me for advice. Having recently been approached by the founder of Women Empowered – Reena Ranger – I wrote a Blog on how to set-up a new business. For more information and especially, a strategic set of […]