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A copywriter is the literary sales person who successfully empowers words to sell a product or service. How?

1. By carefully researching and understanding the product or service.

2. Analysis of benefit to the target audience and why they should buy from the client rather than one of their competitors.

3. Demonstrate through strategic language underpinned with marketing technique all the benefits – whether improvement to lifestyle, business, health or wealth…

4. Show Not Tell – so people can interpret at their own level. The words and messages must feel personal so the reader can immediately identify – therefore successfully converting Want to Need.

The writing (whether for online or in printed format) must deliver a carefully constructed message which completes with a compelling and memorable call to action.